ITV.com set up for summer relaunch
ITV will complete the overhaul of its portal ITV.com by the end of July, the broadcaster has revealed. ITV will start updating its site today (Tuesday), launching live streams of its four main channels and unveiling updates of popular sections including its soaps coverage.
At launch, ITV.com will include several revamped sections, although the
majority of updates will be rolled out weekly between now and the end of
July.
The relaunch will include an option for viewers to view content for up
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to 30 days after it is broadcast on TV, although this will only be
available in certain genres to begin with.
The video-on-demand service is similar to Channel 4's 4degD, which
launched in November 2006. ITV is aiming to cash in on putting its
footage online by selling video advertising around the content.
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