Tesco Homeplus store unveils beauty department

by Jacquie Bowser, Brand Republic 12-Jun-07, 14:45

LONDON - Tesco has installed a health and beauty department inside its Liverpool Homeplus store, which was created by design agency Beyond Communications.

The 'beauty world' department features premium cosmetics fixtures at the front of the store.

Beyond Communications was tasked with creating a department store feel, within a grocery environment.

Nigel Stern, managing director of Beyond Communications, said: "We have created a customer experience not usually associated with the grocery sector. It's about making [the customer] feel inspired and looked after.

"Working with Tesco on this project has proved to be a very rewarding and dynamic experience."

Tesco is currently trialling six Homeplus stores across the UK, which offer the same non-food products available on the Tesco Direct website.

The supermarket giant opened the first Homeplus store in October 2005. The most recent store opened is in Bristol, which started trading earlier this year. Two more stores are being built in Southampton and Telford.