The Week: Virgin Media holds talks with agencies over Virgin One
Virgin Media Television is in discussions to find agencies to handle all communications for its new Freeview channel, Virgin One.
The company is working on the new channel's logo and design, and plans
to make appointments once the branding is in place.
Virgin played down speculation that the channel, which will combine
ADVERTISEMENT
existing Virgin Media programmes, has been launched as a knee-jerk
reaction to the removal of Sky One from its platform.
VMtv, which handles the promotion of individual channels and programmes,
currently works with the ad agency The Gallery, with media buying by
PHD. A VMtv spokesman would not confirm whether or not incumbent
agencies were involved in the discussions or if the list included Virgin
Media's agencies, Rainey Kelly Campbell Roalfe/Y&R, Rapier and Manning
Gottlieb OMD.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments