The World: Seoul - WPP takes major stake in digital specialist Lee & Jang
Sir Martin Sorrell has bought his network's third agency in South Korea, the world's ninth-largest advertising market. Sorrell's WPP Group is taking a majority stake in the digital specialist Lee & Jang, which will become part of OgilvyOne Korea.
The agency, which specialises in web design and development, counts
Daewoo, Samsung and Citibank among its clients.
Ken Mandel, the vice-president of digital at OgilvyOne Asia-Pacific,
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said: "In Korea, we see an increased demand from companies for digital
marketing and search as well as a substantial need to revitalise their
entire web presence with higher quality websites."
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