Online loyalty programme ipoints develops dynamic website

by Claire Foss , Brand Republic 18-Jun-07, 15:25

LONDON - Online loyalty programme ipoints has developed a system to target its online content and special offers at website visitors.

The system is called ipoints Offer Optimiser, and it recognises visitors when they log into the website and analyses their likely preferences according to demographic profiling and past online behaviour.

Members are then scored on how likely they are to buy certain products or respond to offers, and the ipoints homepage changes to reflect this.

Once a member signs up to or declines an offer, the site will tailor future content accordingly.

Ipoints has over 1.5m members and collects 77 different types of data on each individual. Members can collect points from over 300 partner retailers.

Sophie Townsend, database marketing manager at ipoints, said: "The most important thing for us is not the volume of data we can provide, but being able to give our members targeted offers that are relevant to them."

Mail order and online vitamin retailer Goldshield today announced that it has joined ipoints as its newest partner retailer.