Littlewoods joint DM work won by store agency BJL

Manchester-based BJL, the incumbent on Littlewoods’ stores account,

pitched against JWT Manchester, RSCR London and Different, a

Newcastle-based agency.

Tim Rogers, head of media services, said the account would be worth

several million pounds, but he has yet to finalise a precise figure.

Direct home-shopping catalogue Index Extra is now the biggest in the UK.

Previously, the account was shared between advertising and design

agencies across the UK.

The review is part of Littlewoods’ consolidation of its retail brands

into fewer agencies. It is revamping its stores by including Index

catalogue outlets within them.

The group is also set to review advertising for its stores, and is

separately looking to appoint an agency to create a brand-building

campaign later this year.