New campaign: Oakley
Oakley, the sunglasses brand, has created a £1m poster campaign to promote the launch of its 'Square 0' range.
The ads will feature home-grown sports stars sponsored by the brand,
including surfer Oli Adams, skater Ben Grove and snowboarder Vicci
Miller. The campaign, which breaks later this week, will be supported by
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microsites for each athlete that have been built around their lives,
personalities and sports skills. Additional support will be provided by
point-of-sale material and an O-Life magazine, which will be inserted in
national consumer titles. The campaign will also be used to promote
Oakley's apparel line.
Creative agency: Kaster & Partners
Media agency: BKJ&E.
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