Digital: Fox's Epic Movie in MySpace push

Twentieth Century Fox is promoting the DVD launch of Epic Movie through a customised community on MySpace.

The company is using the social network to launch a competition giving
the site's 9.9m unique monthly users the chance to win a white-water
rafting holiday.

To enter the competition, film fans are being asked to upload a picture

of themselves dressed as a character from Epic Movie.

MySpace users will also be able to view an exclusive trailer of the
movie, download branded screensavers, wallpapers and ringtones and play
a themed game.

Last month easyJet tied up with MySpace to launch a community urging
consumers to upload photos and videos of holiday destinations.