Dodd returns to search for Maddie

PR Week UK 20-Jun-07, 18:00

Former Government comms chief and ex-Mirror journalist Sheree Dodd has taken back the role of advising the family of missing toddler Madeleine McCann, while a permanent campaign manager is sought.

As the 50th day after Madeleine McCann’s abduction approaches, Dodd has stepped back in to advise the family temporarily following Clarence Mitchell’s return to the UK (PRWeek, 25 May).

Mitchell – a former BBC journalist – was sent out on behalf of the Foreign and Commonwealth Office. A permanent campaign manager is to be appointed by the beginning of next week, according to Dodd.

Her expenses are being met by the McCann family. Madeleine disappeared from the family’s apartment in Portugal on May 3.

Comments

Carnforth Harper - 20/08/2007

This is quite fantastic. A pai of doctors knowingly leave three toddlers unattended whilst they eat and drink some 150 yards away (not as they state like their garden) and they are given F&CO professionals and former BBC journalists to put spin on their very strange story. I think all professional media should be very wary of the McCanns. The first thing most loving parents would do for a missing child is look for her not appoint a campaign manager. Poor little Maddy.