The Work: New campaigns - UK

Writer: Jon Elsom

Art director: Keith Terry

Planners: Ed Warren, Dan Shute

Media agency: ACT/Carat

Media planner: Helen Adcock

Production company: Outsider

Directors: Dom & Nic

Editor: Struan Clay, Final Cut

Post-production: Framestore CFC

Audio Post-production: Grand Central

Exposure: National TV

THE LOWDOWN

The hyperactive cast of stuffed toys are back in Vauxhall's latest
campaign for the Corsa.

The 30-second TV ad, created by Delaney Lund Knox Warren & Partners,
focuses on the lengths the pint-sized characters will go to for the
car.

The ad opens on a woman sitting in one of the puppet's flat, while the
young, knitted bachelor takes a shower. However, when he emerges from
the bathroom, he finds that his conquest from the previous night has
driven off with his Corsa.

After a rallying "c'mon" cry to his pals, the characters embark on a
quest to retrieve the vehicle.

"White" sprints through the sewers, while "Blue" makes his way along a
wall. "Moo" and "Cherri" jump on a milk float. "Red", the car's owner,
finally takes the lead, but in a rather undignified fashion. He stands
in front of the car to stop the thief, but his pants fall to the
floor.

FOSTER'S - NEVER LEAVE A MAN BEHIND

CREDITS

Project: Never leave a man behind

Client: Kathryn Swarbrick, Foster's

Brief: Help Foster's win the "cold war" as we head into summer by

refreshing the "shadow" campaign

Creative agency: M&C Saatchi

Writer: Luke Boggins

Art director: Dan McCormack

Planner: Jacqueline Biggs

Media agency: Starcom MediaVest

Production company: RSA

Director: Nick Livesey

Editor: Tony Cairns, Peepshow

Post-production: Framestore CFC

Audio Post-production: Boom

Exposure: National TV

THE LOWDOWN

M&C Saatchi's latest campaign for Foster's Super Chilled continues the
theme of keeping the beer in the shade to maintain its super-chilled
state.

The spot opens on a man standing at a beach bar having just bought a
pint of Foster's. In order to keep it cold, he seeks out a path to the
beach that will keep his drink in the shade.

In an Indiana Jones-style sprint, he places his beer in the shade of a
surfboard. He then leaps over the board, uses the shade of a "no dogs"
sign, and then picks up a frisbee with one of his toes, flings it in the
air and uses its shadow to get the beer safely to his mates sitting
under a beach umbrella.

The spot ends with the line: "Well you wouldn't want a warm beer, would
you?"

PIZZA HUT - GOLD SPOT

CREDITS

Project: Gold spot

Client: Darrell Wade, brand communications manager, Pizza Hut

Brief: Create a 60-second cinema spot to place Pizza Hut at the heart of

family fun time, and show that families have more fun when they connect

Creative agency: Wieden & Kennedy London

Writer: Ray Shaughnessy

Art director: Dan Norris

Planner: Stuart Smith

Media agency: Starcom

Media planner: Josie Lyons

Production company: Nexus

Director: Smith & Foulkes

Editor: Smith & Foulkes

Post-production: Nexus

Audio Post-production: Nexus

Exposure: Gold spot cinema ad running before all "U" certificate films

across the UK for one year

THE LOWDOWN

Instead of focusing on the actual pizzas, Pizza Hut is celebrating
family fun and the experience of spending time at Pizza Hut in its
latest campaign.

The 60-second cinema commercial, created by Wieden & Kennedy, uses a
quick succession of shots of family photos to depict the fun that
families can have in a range of scenarios. The different photos show
families enjoying their time together on holiday, playing sport, scuba
diving, even beekeeping, and are accompanied by an upbeat
soundtrack.

The spot ends on photos of a family enjoying dinner together at Pizza
Hut. The strapline, "Family fun since 1958", aims to highlight the role
the restaurant has played in bringing families together over the
decades.

The commercial will run in UK cinemas before all "U" certificate
films.

VODAFONE - MOBILE INTERNET

CREDITS

Project: Mobile internet

Client: Dominic Chambers, head of brand and marketing communications,

Vodafone

Brief: Demonstrate that the internet is now mobile by literally folding

up site and portal homepages all across the web and dropping them into

mobile phones

Creative agency: Dare

Writer: James Cooper

Art directors: Eduardo de Felipe, Dennis Christensen

Planner: Nick Emmel

Media agency: OMD UK

Media planner: Gaetano Squillante

Designers: Will Rose, Steve Whittington, Gavin Leisfield

Exposure: Homepage takeovers, expandables and standard ads across

several sites including Tiscali, MSN, Lycos, lastminute.com and MySpace

THE LOWDOWN

Dare has created a digital campaign to promote Vodafone's mobile
internet service, which launched last week with a road-block
above-the-line campaign.

The campaign includes a website, banner ads and homepage takeover ads to
demonstrate how websites can be used via Vodafone handsets.

The takeover ads fold up whole web pages including Yahoo!,
lastminute.com and Tiscali and then drop them into an image of a mobile
phone to show visitors how the service enables them to "take websites
with you".

The banner ads promote Vodafone's tie-ins with media owners including
MySpace and Google by using colourful cartoon animations to explain that
customers can use the services from their mobile phone.

Finally, the website offers a tour of a fictional street in London. As
visitors scroll over the scene, text appears explaining the benefits of
mobile internet in everyday life.

STARBURST - CHOOZERS

CREDITS

Project: Choozers

Client: Stuart Woollford, UK sugar segment leader, Mars

Brief: Launch the new Starburst Choozers and drive trail and awareness

Creative agency: TBWA\London

Writer/art director: Tom Chancellor

Planner: Kate Winter

Media agency: MediaCom

Media planner: Natalie Lee-Joe

Production company: MJZ

Director: Lenny Dorfman

Editor: Richard Orrick, Work

Post-production: The Moving Picture Company

Audio Post-production: Grand Central

Exposure: National/satellite TV

THE LOWDOWN

Starburst is tapping into the summer tradition of mucking about in the
park to promote its new Choozers brand, and, in particular, the sweets'
sticky centre.

The 20-second spot, created by TBWA\London, opens on some teenagers
sitting on a bench. By holding their fingers close to their eyes, they
create the illusion of their giant digits actually moving people, shrunk
by perspective, around the park.

One of the group takes out a Choozer and positions it above a man's head
in the distance. When he squeezes the sweet, the liquid centre actually
ends up covering the man in red goo. A police warden approaches the man,
before licking off the goo. His police radio announces: "New Starburst
Choozers, the chews that ooze."

AMSTEL - BAR AMSTEL

CREDITS

Project: Bar Amstel

Client: Toby Shaw, brand manager, Heineken UK

Brief: Make Amstel famous for encouraging Britain to experience

Amsterdam's egalitarian drinking culture

Creative agency: Karmarama

Writer: Will Flack

Art director: Aaron Wilmer

Planner: Alison Stewart

Media agency: MindShare

Media planner: Simon Lonsdale

Photographer: Ewen Spencer

Photographer's agency Marco Santucci

Retouching: companies Stanley's & Son, Goldenshot

Exposure: National outdoor

THE LOWDOWN

Amsterdam's egalitarian drinking culture is the subject of the latest
campaign for Amstel.

Karmarama has created a series of posters featuring some oddball
characters, which aim to encourage the British to re-enact the
uninhibited drinking habits of those in the Dutch capital.

Each poster depicts a scene from a bar, with a neon sign above the
revellers flashing "Bar Amstel Welkom". In all three executions, an
eclectic mix of drinkers are shown enjoying the beer.

In one, an elderly man is seen enjoying a joke with a busty peroxide
blonde. In another, a dolled-up elderly lady is shown with a pint in her
hand, while young twentysomethings are chatting in the background.

The posters all carry the line: "Chilled from Amsterdam."

KFC - WRAPSTAR

CREDITS

Project: Wrapstar

Client: Jennelle Tilling, vice-president, marketing, KFC

Brief: Launch the Wrapstar as a mess-free lunch

Creative agency: Bartle Bogle Hegarty

Writers/art directors: Will Bingham, Victoria Daltry

Planner: Ed Booty

Media agency: Walker Media

Media planner: Louise Roberts

Production company: Another Film Company

Director: James Haworth

Post-production: The Mill

Exposure: National TV, posters

THE LOWDOWN

KFC is targeting young city workers who eat lunch on the go with its
latest chicken innovation, the Wrapstar.

The meal is backed with an ad that promotes the mess-free Wrapstar as
the ideal lunch snack for those whose lives are messy enough
already.

The 30-second spot, created by Bartle Bogle Hegarty, focuses on an
accident-prone man enduring a particularly disastrous day. First, a
flower pot falls on his keyboard, then he gets ink on his face during a
presentation, before he spills his coffee after being distracted by an
attractive co-worker.

Seeking respite from his disastrous day, the man enjoys a mess-free
Wrapstar - before realising he has been eating it while sitting on a
freshly painted bench.

VIRGIN TRAINS - MINIATURE

CREDITS

Project: Miniature

Client: Vickie Passingham, direct marketing manager, Virgin Trains

Brief: Persuade business customers to take the train next time they

travel

Creative agency: Craik Jones Watson Mitchell Voelkel

Writer: Rob Kavanagh

Art director: Tony Clements

Planner: Claire Croft

Exposure: 50,000 business customers

THE LOWDOWN

Virgin Trains is pushing rail travel's green credentials in its latest
direct marketing campaign. The mailer is aimed at persuading business
customers to do their bit for the environment by taking the train.

Craik Jones Watson Mitchell Voelkel has produced a pack to promote the
assertion that train travel is far less harmful to the environment than
flying or driving. Each of the pack's elements appear in miniature, from
the small red envelope to the pint-sized letter and leaflet inside.

The envelope reads: "Shrink your CO2 emissions big time." Inside, a
letter informs readers why trains are a greener way to travel, and
explains that "you'll see your CO2 emissions drop by an astonishing 76
per cent".

BECK'S - BECK'S FUSIONS

CREDITS

Project: Beck's Fusions

Client: Richard Ingram, Beck's marketing manager, InBev UK

Brief: Announce the Beck's Fusions event in Trafalgar Square, where fine

artists will perform with recording artists

Creative agency: Leo Burnett London

Writers/art directors: Nick Pringle, Clark Edwards

Planner: Damien McKeown

Media agency: Starcom

Media planner: Terri Youngman

Exposure: National press

THE LOWDOWN

Leo Burnett has created a print campaign to promote events commissioned
by Beck's and the Institute of Contemporary Arts. Projections from new
artists will be shown alongside tracks from up-and-coming musicians.

Each execution focuses on a different genre of music and features
characters made up of objects from the worlds of art (such as paint and
easels) and music (such as guitars and microphones) to highlight the
fusion of the two creative fields.

The posters carry the text "music and art unite" and give details of the
events.