MasterCard eyes Facebook debut
MasterCard is to launch a branded presence on Facebook in an extension of its 'Priceless' brand campaign.
MasterCard's digital agency, MRM Worldwide, is believed to be working on
the launch of a branded Facebook group that will let consumers engage
with the company and win a series of 'priceless' experiences.
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Last month MasterCard rolled out a multimillion-pound, integrated push
targeting travellers over the summer period in an effort to drive use of
its cards abroad.
Facebook is now more popular in the UK than in the US, with the latest
Nielsen//NetRatings figures showing the social network was visited by
10% of UK internet users in May compared with 9% in the US.
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