Credit Suisse appoints MPG to £60m account

by Isabella Piasecka, Media Week 05-Jul-07, 13:00

LONDON - Media Planning Group has won the global £60m media planning and buying account for Credit Suisse, the financial services company.

The Havas agency takes over the account with immediate effect after a four-way pitch against Aegis-owned Carat, Publicis Groupe's ZenithOptimedia and WPP's Mediaedge:cia.
Incumbent agency Initiative, which has held the account since 2003, was knocked out after the first round.

The global account includes advertising for Credit Suisse's investment banking, private banking and asset management arms, as well as the First Boston brand.

Credit Suisse is headquartered in Zurich, with 45,000 employees internationally. In May, it signed a deal with the BBC's 24-hour international news channel, BBC World to sponsor its forthcoming ‘Visionaries' series.
Last year it ran a global advertising campaign positioning itself as "the world's premier bank" to boost brand awareness.