Sony Ericsson unveils touch screen outdoor campaign

by Joe Lepper, Brand Republic 06-Jul-07, 11:05

LONDON - Sony Ericsson has launched an interactive outdoor campaign to promote a T-mobile music download service on its W880i Walkman Phone.

The campaign has been handled by Mediaedge:CIA, Kinetic, and Iris, and includes specially designed displays by JCDecaux, which involve LCD touch screens, allowing the public to choose music, video and product information.

The five interactive displays will be located at bus shelters in urban locations UK wide, including two in central London.

The campaign also involves a national six-sheet campaign as well as pub and bar activity including branding on beer mats, toilet panels and bar runners.

Craig MaClennan, Sony Ericsson UK and Ireland marketing manager, said: "As mobile music leaders Sony Ericsson and T-Mobile have combined forces to offer a fun, new, innovative and interactive way for consumers to access music on the move."

Simon Russell, Kinetic account director, added: "It's great to be involved in a high impact, multifaceted campaign on this scale. The interactive screens will allow users to interact with the product to test its usability and function in a fun and exciting way."