Piczo to involve its users in content and ads on website

Those involved with Piczo Insiders will work with advertisers, creating
dedicated campaign profiles and suggesting ways to engage the Piczo
community. The first example of Piczo Insiders' work has gone live in
the form of the NSPCC campaign, "Don't Hide it".

Five of the Piczo Insiders group created profile pages of fictional
characters to highlight the problems of child abuse. Having launched the
campaign, Piczo has decided to make it central to its media
strategy.

The campaign was one of the first to involve Microsoft Digital
Advertising Solutions (MDAS), which signed an agreement in March to run
the advertising on Piczo in the UK.

It was the first time MDAS had agreed to sell advertising on a
third-party site and signalled its intent to strike similar partnerships
with other sites. Meanwhile, Piczo is searching for firms to provide the
same role on its local European sites, preferring to use a variety of
suppliers rather than just MDAS. Piczo has also launched a drive to
spread its reach throughout Europe, with a German site live and French
and Spanish sites currently in beta.

Chris Seth, previously UK managing director, has been promoted to
European managing director and will head the programme. Piczo has hired
its first staff in Germany and is seeking staff for offices in several
more European countries.