Mortgage Brain push on software upgrade

by twentysix Leeds.

The site integrates with an outbound telesales campaign with the aim of
achieving conversion success. Advisers who visit the microsite will be
tracked and contacted by phone within a few minutes of initial online
contact. As well as pushing Premier Edition sales, customer service
staff will be able to answer questions immediately.

Mark Lofthouse, chief executive of Mortgage Brain, said: "twentysix
Leeds answered the brief in a way that we believe will excite our
existing customers and prospects.

"The creative demonstrated innovative thinking and showed they
completely understood our brand, what we need to do to develop our
communication and how to motivate our consumers."