Information Arts partners Eclipse for data programme

by Charlie McCathie, Brand Republic 12-Jul-07, 10:10

LONDON - Information Arts, the relationship marketing consultancy, has formed a strategic partnership database marketing agency Eclipse.

The two agencies have formed a relationship marketing programme, dubbed Accelerator, which has been designed specifically for the automotive industry.

Accelerator will look to generate targeted leads for dealers and business sales centres.

The programme will manage insight, data management, creative, response, lead distribution and measurement.

Accelerator will also allow users access to a portal that will combine management information with supporting intelligence for individual dealer areas.

Simon Lawrence, CEO of Information Arts, said: "This partnership with Eclipse and the launch of Accelerator addresses a real need for the Automotive manufacturers to take advantage of a very significant opportunity in the small business sector, where business decision making is more akin to personal decision making."

David Pickering, managing director at Eclipse, said: "Working with Information Arts, we can now bring all our experience, expertise, tools and resources to bear, delivering an unprecedented class of targeted, timely communications, thereby maximising success and cutting out waste."