**E*Trade hands £8m brief to Media Contacts**

by Nicola Clark, Marketing 18-Jul-07

Online share-dealing service E*Trade has hired Media Contacts, the digital division of Media Planning Group, to handle its £8m European digital media planning and buying.

The appointment comes ahead of a substantial increase in promotional
spend by the firm, which aims to become a leading global online
financial-services brand.

Media Planning Group will run a £1m ad campaign for the business

in the UK.

The work is intended to build awareness of E*Trade; Media Contacts will
handle online activity including search and affiliate marketing, as well
as data-segmentation projects.

The work is being overseen by Adriana Aguerrebere, international
marketing manager at E*Trade, and David Stevens, head of the
international marketing team.

E*Trade has 4.3m accounts and operates in 40 countries. It is in the
midst of an expansion strategy, having launched in the Netherlands
earlier this month.