Green travel consortium backs airport expansion
LONDON - Flying Matters, a global consortium of travel companies set up to show that the industry is taking climate change seriously, is set to use its first marketing campaign to champion an increase in the UK's aviation capabilities.
The steering group, whose members include Virgin Atlantic, British Airways and Visit London, is launching a press drive to highlight the damage that UK tourism and the City will suffer if plans for expansion at UK airports are scrapped.
The activity marks a departure from the consor-tium's original aim to 'communicate what the industry is doing' in the face of climate change. The body has already come under fire from industry experts and pressure groups, who have warned that its members may suffer serious damage if it does not produce measurable results.
The consortium has also sent a letter to several national newspapers stressing that 'good air links are a key factor in businesses' choice of location and are crucial to the UK's regional economies'.
Flying Matters was set up in May, following a call by Virgin chief Sir Richard Branson last September for the aviation industry to develop a shared solution to climate change. The group has hired digital agency Unite Form to develop its website, which is expected to go live at the end of next month.
Separately, the aviation industry has been criticised by MPs for failing to encourage carbon offsetting for flights. The Environmental Audit Committee singled out BA for its 'risible' offsetting methods. It has also recommended that the government make offsetting payments mandatory on all airline tickets sold in the UK.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Head of Digital & Social - Dublin / London The Great & The Good In the region of £60,000 - £65,000 per annum, Dublin
- Commercial Manager Business Centric Services Group Up to £45,000 per annum + benefits, Old Street
- Head of Marketing Operations - Fixed Term Contract 12 months NEST Corporation Competitve, London
- Senior Account Manager / First Time Account Director Content is King £35k - £45k per annum dependent on experience, London (Central), London (Greater)
- Head of Acquisition & Retention NEST Corporation Competitive, London (Central), London (Greater)
- Group Account Director - Experiential Agency The Great & The Good £70,000 - £75,000 per annum, London