Associated opens up sites to pan-European advertisers

by Jennifer Whitehead, Brand Republic 24-Jul-07, 10:50

LONDON - Associated Northcliffe Digital has signed a deal with online sales house Tomorrow Focus to act as its UK partner.

AN Digital sites, including DailyMail.co.uk and ThisisLondon, will now join the Tomorrow Focus network, which offers advertisers a pan-European reach that covers magazine and newspaper websites from companies including El Mundo in Spain, Telegraaf Media Groep in the Netherlands, and 01net and 01men in France.

Tomorrow Focus is setting up a sales house in the UK, and is looking to recruit two sales people. They will sell mainly pan-European campaigns across the Premium Publishers Online network. Sales people at AN Digital will also be able to offer clients pan-European sale opportunities.

Gary Popl, international sales director at Tomorrow Focus, said: "Setting up the Premium Publishers Online network is in response to increasing demand from international media agencies for convenient one-stop internet advertising shopping.

"Well over 10% of our sales revenue came from international campaigns and the market for pan-European campaigns is growing very fast."

The network launches with six European publishers covering 40.2m unique visitors in eight European countries.

Martin Corke, director of the AN Digital ad network, said: "By becoming part of a bigger European network we will be able to ensure that the quality advertising we offer can be replicated across the other participating markets and our premium brands will be seen more and more by European decision makers."