Ad revenues at The New York Times Company down

by Staff, Brand Republic 25-Jul-07, 16:50

NEW YORK - Advertising revenues across The New York Times Group have fallen 6.5% since 2006, but internet ad revenues have risen 22% since in the last year.

The NYT group, which includes The New York Times and Boston Globe also suffered a 0.7% decrease in circulation revenue.

Ad revenues solely for the New York Times newspaper and its website, fell 3.0% due to a drop in classified, telecommunications, banking and financial services advertisements.

Ad revenues across the entire company, which spans 18 daily newspapers, including the International Herald Tribune, and 30 websites, fell 5.5% compared with last year and total company revenues decreased 3.6%.

The rise in internet ad revenue was reportedly due to a growth in both display and classified advertising. As well as a rise in internet advertising, its About.com business also did well with revenues up 23.9%.

According to Nielsen//NetRatings, The New York Times Company received 42.9m unique users in June 2007, up approximately 14% from 37.7m unique users in June 2006.