DLG launches magazine subscription website

by Claire Foss, Marketing Direct 30-Jul-07, 14:40

LONDON - Consumer lifestyle provider DLG has launched a magazine subscription website in a bid to increase its customer database.

Magazines4me.co.uk allows consumers to buy reduced-price magazine subscriptions online. DLG will collect and manage subscriber data.

The site will initially only be marketed to consumers on the DLG database, before being launched more widely in the coming months.

"We want to get as many people on our database as we can, and at all levels," said Richard Webster, group communications director at DLG.

"Some people might not want to fill out a large lifestyle survey so we need to be clever about how we approach different individuals. This is a more subtle form of data collection, but equally important."

The site is the third in the '4me' data collection stable to be launched by DLG.

Sister sites vouch4me.co.uk and brochures4me.co.uk allow customers to receive lifestyle vouchers for entering prize draws and to request brochures, in exchange for giving their contact details to DLG.