Off the Fence - Is ITV.com an attractive proposition for advertisers?

media. This is currently most clearly demonstrated by its rather
ambitious pricing policy.

NO - Andy Cocker, Group digital trading director, Aegis

Not at the moment. Commercially, ITV needs to understand that it does
not have the same stature in the online space it has enjoyed previously
in the TV market. The new site itself is intuitive, simple and well
executed. But the problem lies not so much in the product, but in ITV's
competence at marketing it realistically in a sector where there are
plenty of attractive alternatives.

YES - Matthew Wigham, TV director, OMD UK

ITV's suite of services look extremely comprehensive and its access to
premium long-form content from the last 50 years places it in a good
position in the increasingly competitive online video marketplace. As
the audience grows, it is important the consumer experience is delivered
seamlessly and then I am sure the advertising pounds will follow. Bit
too expensive at present.

YES - Simon Bevan, Head of TV, Vizeum

It is important as the market leader in the commercial TV sector that
ITV is seen to be developing new commercial models to future-proof its
business. The opportunity to incorporate clickable content,
multi-platform sponsorships and behavioural targeting tools to our
current audio visual offering is welcomed. However, the current pricing
policy that is being touted needs to be reviewed.