FT hunts agency for online drive

The Financial Times is seeking a digital agency to handle its online advertising following a recent brand revamp.

The Pearson-owned title has contacted a number of UK agencies with a
brief to develop a digital marketing strategy under its strapline 'We
live in Financial Times'.

In the past, the national newspaper has worked on digital projects with

a number of agencies including Good Technology. It is keen to expand its

roster with the addition of an online marketing specialist.

The Financial Times stepped up its promotional strategy in May, with the
launch of a global advertising campaign encompassing a wide range of
outdoor and digital channels.