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M&C scoops £34m Jameson ad task
Pernod Ricard has appointed M&C Saatchi to the £34 million global advertising account for its Jameson Irish whiskey brand.
The agency won the business after a shoot-out against Fred Farid
Lambert, following a five-month pitch process, which was handled by
Agency Assessments International.
M&C Saatchi will work on Jameson's communications on a global basis,
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excluding the US. BDH\TBWA was the last UK agency to do any Jameson
above-the-line work.
Wieden & Kennedy Amsterdam and BDH\TBWA were knocked out of the pitch
earlier this year.
The review comes as Jameson plans to increase its global spend on
advertising and promotions to £34 million.
M&C Saatchi declined to comment. Jameson denied a decision had been
made.
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