MediaVest lands Barratt homes media brief
Barratt Developments has appointed the London-based MediaVest and MediaVest Manchester to handle its £12 million planning and buying account.
The home construction group previously used MediaCom North to handle the
bulk of the business, but has moved the account to MediaVest after a
pitch against undisclosed agencies (Campaign, 18 May). MediaVest
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Barratt originally called the pitch in a bid to consolidate its media
arrangements into one group. In addition to MediaCom, it also uses other
agencies, including the Manchester-based Charterhouse Advertising &
Marketing.
MediaVest will work across four brands: Barratt Homes, David Wilson
Homes, Ward Homes and Wilson Bowden Developments. The bulk of spend will
go on national and regional press to highlight the launch of new
developments.
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