The World: Shanghai - Publicis Groupe buys Chinese comms company

Campaign 03-Aug-07

Publicis Groupe has acquired China's largest independent interactive marketing agency, Communication Central Group. It will be rebranded as Digitas Greater China, as part of the deal.

Neil Runcieman, the founder of CCG, will become the president and
managing director of Digitas Greater China. The company employs 200
people, and has offices in Shanghai, Hong Kong, Beijing and Shenzhen.

Its clients include Unilever, Bank of China, Intel and Philips.

Maurice Levy, the chairman and chief executive of Publicis
Groupe, said: "Neil and his teams will give our clients reach into the
fast-growing Chinese market, and allow Digitas to develop its global
presence."