Independent signs up to monthly ABCe audit

by Alicia Buller, Revolution UK 02-Aug-07, 14:05

LONDON - The Independent is the latest high profile publisher to choose to deliver monthly certification which will commence later in 2007.

It is the final broadsheet in a long list of newspapers that have signed up to be audited by ABC electronic (ABCe), a not-for-profit body that checks the effectiveness of user metrics.

The move is indicative of the fervent focus that publishing houses and companies are lending to their online activities.

The last year alone has seen The Times, the Sun and the Telegraph jump on board. But the Guardian still leads the ABCe page impressions league table with 159,665,856 hits in May 2007.

"This is symptomatic of the increased investment that is going online. Companies are starting to operate with the same vigour in measuring their online endeavours as they always did with print publications," said Wayne Arnold, founder of digital agency, Profero, and head of IPA digital. "It's another sign of the industry maturing."

ABCe continues to increase both the number and frequency of subscribers and certificates issued.

This year has seen the body audit fifty recruitments sites as well as Monkey - the UK's first electronic men's magazine.