Littlewoods to rebrand its Index Extra

Marketing 14-Dec-00

Littlewoods has confirmed plans to rebrand its Index Extra catalogue as Littlewoods Extra. High street Littlewoods stores will become Littlewoods Extra, while Index stores will be renamed Littlewoods Index.

The retailer this week announced interim results showing a retail trading loss of pounds 15.6m for the six months to October 31. Sales were down 3% from pounds 887m to pounds 862m.



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