Clear Marketing scoops £2m Brother creative brief

by Darren Davidson, Brand Republic 07-Aug-07, 12:00

LONDON - Brother UK, the electronics firm, has appointed independent agency Clear Marketing Communications to a £2m creative brief.

The agency has produced a national press and outdoor campaign for the Japanese brand's core product range of mono printers.

They feature the strapline, 'Tell your boss he's a loser', as part of a campaign targeting buying influencers and decision makers.