Coffee brand first on Friends Reunited

by Media Week, Media Week 07-Aug-07

Coffee brand Douwe Egberts will this week take over Friends Reunited with a string of promotional activity. The campaign marks the first time Douwe Egberts has promoted its instant coffee online.

A homepage takeover linked to a dedicated website promoting Douwe
Egbert's instant coffee will be the main focus of the campaign, which is
targeting young females. The advertising will aim to emphasise to people

that they are not necessarily drinking their coffee of choice. Digital

agency LBi was behind the campaign.

In ITV's latest set of results, Friends Reunited increased its revenue
by 25% year on year. The broadcaster has just completed the relaunch of
ITV.com, which it hopes will increase online ad revenue.