New Bravia ad to feature 200 Play-Doh rabbits
NEW YORK - 'Play-Doh', Fallon's third 'colour like no other' spot for Sony Bravia, will star a cast of 200 animated rabbits cavorting around the streets of New York.
The spot is billed as the most ambitious piece of stop-motion animation ever undertaken. Shot over three weeks in New York, the commercial employed 40 animators and used 2.5 tonnes of modelling clay to create the effect of rabbits of varying sizes hopping through the city. Some are as large as 30 feet tall.
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The Gorgeous director Frank Budgen shot the ad, which was written and art directed by the Fallon creative director Juan Cabral.
The commercial is the last to have been signed off by the outgoing Sony marketing director, David Patton, who joins Grey London as chief executive next month.
Sony Bravia: New York shoot
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Comments
Emilien Anglada - 09/08/2007
I WANT TO WORK ON THE SONY ACCOUNT TOO!!!!!
gokce karabay - 09/08/2007
I want to work as the rabbit in this spot.
Peter Petrelli - 10/08/2007
Is Frank gorgeous looking or have i missed something James?
Grattan McCoach - 10/08/2007
Yes, you've missed something. Gorgeous is the name of a London advertising agency.
razvan dumitrescu - 10/08/2007
yes peter, you have probably missed the fact that franks owns some of his production company, gorgeous enterprises. :)