Sony Bravia's bouncing bunnies take over New York
"Play-Doh", Fallon's third spot for Sony Bravia, will have a cast of 200 animated rabbits cavorting around the streets of New York.
The spot is billed as the most ambitious piece of stop-motion animation
ever undertaken. Shot over three weeks in New York, the ad will employ
40 animators and use 2.5 tonnes of modelling clay to create the effect
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of rabbits of varying sizes hopping through the city.
The Gorgeous director Frank Budgen shot the ad, which was written and
art directed by the Fallon creative director, Juan Cabral.
The ad is the last to be signed off by the Sony marketing director,
David Patton, who joins Grey London as its chief executive next month.
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