Yahoo! committed to video ad offering

by Media Week, Media Week 14-Aug-07

Yahoo! has reaffirmed its commitment to pre- and post-roll video advertising as a major part of its commercial offering.

The portal will introduce interactive advertising formats to its website
later this year or early next, but intends to keep an extensive
inventory of pre- and post-roll ads, which, the company claims, is

currently sold out.

Video is set to play a major role in Yahoo!'s short-term development,
with the rollout of a video player to most sections of its websites
currently under way.

Yahoo! last week announced a partnership with Rocket Science
Laboratories, a production company that will provide video content for
the portal.