Capital One hires TMW for CRM job
Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.
The appointment comes as the credit-card firm shifts from a single
agency, WWAV Rapp Collins, to a roster of shops that will work on
specific projects. 'If TMW does great work, it will gain a place on the
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roster,' said Capital One's head of UK marketing Justin Basini.
WWAV Rapp Collins will be given an automatic place on the roster.
The review, handled by Capital One's in-house marketing team, reflects a
change in the firm's strategy toward a preferred supplier approach.
Further agencies will be added as more projects are developed.
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