Yomego takes TV channels to mobile

by Andrew McCormick, Media Week 15-Aug-07, 11:45

LONDON - TV channels including Bliss, The Vault and The Chart Show are rolling out on mobile after a deal struck by parent company CSC Media Group.

The group has hired mobile entertainment company Yomego to create dedicated mobile communities for the channels plus True Movies and the Pop! Group of channels.

Viewers will be able to create groups on the social networks and share multimedia content. The first of the mobile sites, for the Pop! channels, will go live next month with the others to debut before the end of the year.

Yomego specialises in creating entertainment platforms for mobile. The firm has worked on mobile projects for MTV, Dennis Publishing, ITV and Endemol since launching last year.