Bebo to promote Hallam Foe on online soap

by Alex Donohue, Brand Republic 20-Aug-07, 14:10

LONDON - Buena Vista International has agreed a deal with Bebo to promote forthcoming British movie 'Hallam Foe' through the social networking site's online drama series, 'KateModern'.

'Hallam Foe''s lead actor Jamie Bell will make a cameo appearance in 'KateModern' alongside 'The Royle Family''s Ralph Little, via a series of video blog instalments that will feature on Bebo's 'KateModern' website, from next week to promote the film's UK release on August 31.

'KateModern', an interactive drama series from the makers of 'LonelyGirl15', follows the story of a young female art student as she tries to make a name for herself in London's East End.

The David Mackenzie directed 'Hallam Foe', which opened the Edinburgh International Film Festival last week, follows a young man trying to uncover the cause of his mother's death in Glasgow.

Lee Jury, executive director of marketing at Buena Vista International, said: "Our association with 'KateModern' and Bebo offers a unique opportunity to create a buzz about the movie in an extremely integrated and entertaining way."