Blowfish Digital lands Coco Ribbon online task

by Victoria Frost, Brand Republic 22-Aug-07, 10:30

LONDON - Notting Hill boutique Coco Ribbon has hired Blowfish Digital to handle its online marketing.

Coco Ribbon, co-founded by Alison Chow and Sophie Oliver in 2002, sells candles, lingerie, gifts, books and fashion via its website, and provides an online lingerie delivery service, The Panty Postman.

Blowfish plans to extend online brand awareness for the Coco Ribbon and The Panty Postman brands, with a view to increasing direct response.

It will deploy standard advertising, search engine optimisation and brand affiliate methods, hoping to boost sales. Blowfish is also considering the use of marketing partnerships to support the campaign.

In 2008, Blowfish plans to extend marketing strategies to the US, where it believes Coco Ribbon's unique approach to luxury modern living will be a success within America's boutique market.

Lucy Holmes, account manager at Blowfish Digital, said: "Our comprehensive service enables us to deliver a concise brand strategy and online positioning that is in keeping with Coco Ribbon's finesse and focus on modern elegance."