NS&I seeks to widen appeal via WH Smith

by Joe Lepper, Brand Republic 22-Aug-07, 10:25

LONDON - National Savings & Investments has linked up with WH Smith to promote its premium bonds and savings products through the retailer's stores.

The deal involves 400 WHSmith stores as well as 20 WHSmith Travel stores, which are based in airports and train stations and involves the placing of NS&I brochures in store.

The partnership launches in November and after customer reaction is tested there will be a full marketing push scheduled for April next year.

Jane Platt, chief executive of NS&I, said the deal is part of a push to reach a wider audience and build on its existing base of 27m customers.

She said: "This new marketing partnership gives WHSmith the opportunity to offer convenience for customers, and the opportunity for customers to find out more about our savings and investments."

NS&I also has a long-running product marketing partnership with the Post Office.

Kate Swann, WHSmith group chief executive, said: "This partnership will enable WHSmith to further enhance our customer offer."