British Gas picks Steak Media for search job
British Gas plans to target consumers who compare energy prices online with the appointment of digital agency Steak Media to its search marketing business.
The appointment follows a competitive pitch that involved traditional
media and digital agencies as well as search specialists.
The project fits into a wider strategy by British Gas intended to
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spend £10m promoting its energy, homecare, boiler-installation and
green-energy products online.
Head of online sales Gareth Moore said the rise of faster and cheaper
internet access has led consumers to spend more time comparing energy
prices online. He added that British Gas has ambitious growth targets
for its online channel that reflect 'a new direction in the way (it)
communicates and interacts with customers'.
Earlier this year, British Gas handed its £35m direct business to
OgilvyOne.
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