Daily Mail to post strong website figures

by Jacquie Bowser, Brand Republic 23-Aug-07, 11:05

LONDON - Associated Newspapers' Daily Mail website will unveil its debut ABC Electronic figure today and is expected to post a monthly unique user figure of more than 11m.

The Daily Mail online network covers dailymail.co.uk and mailonsunday.co.uk and will join Guardian Unlimited, the Sun online, Timesonline and Telegraph.co.uk in publishing monthly ABCe figures.

The 11m figure is likely to put it second behind Guardian Unlimited as the most popular UK newspaper website.

For the month of June, Guardian.co.uk posted a unique user figure of 14.5m, followed by Times Online which received 9.6m users for the month, as well as The Sun online, which recorded 9m, and the Telegraph.co.uk, which posted 7m unique users.