Magners in Bank Holiday takeover on Virgin Radio
LONDON - Virgin Radio has sold all its Bank Holiday spot advertising space to cider brand Magners, which will use the opportunity to position itself as 'what bank holidays are made for'.
Virgin will drop its commercial breaks for the entire day. Instead, Magners will feature heavily around listeners' requests through live reads and four competitions to win a trip to the Magners International Comedy Festival in Dublin.
The deal was negotiated by Media Planning Group and builds on previous Magners activity on Virgin around Bank Holidays.
ADVERTISEMENT
The deal includes activity on the Virgin Radio website, which will feature a page for listeners to nominate the tracks they want to hear on the day.
Nick Hewat, sales director at Virgin Radio, said: "All day promotions such as these create real stand-out."
Magners: taking over the airwaves
Tags
- United Kingdom |
- FMCG |
- Europe |
- Virgin Radio |
- Magners |
- Drink
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments