Mars introduces Starburst Drink
LONDON - Mars is expanding its drinks portfolio with the launch of Starburst Drink, a brand extension of its fruit-chews confectionery line.
Packaging for the product, created by Vibrandt, will show fruit 'bursting' from the bottle, which will carry the wording 'with real fruit juice'.
The drink, a combination of fruit juice and dairy ingredients, comes in two flavours: Outrageous Orange & Pineapple and Sensational Strawberry & Raspberry.
ADVERTISEMENT
Its introduction is the second expansion of the sweets range this year. In June, Mars launched Starburst Choozers, a liquid-centred chew.
Starburst: drink variant
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
Comments