Mars introduces Starburst Drink
LONDON - Mars is expanding its drinks portfolio with the launch of Starburst Drink, a brand extension of its fruit-chews confectionery line.
Packaging for the product, created by Vibrandt, will show fruit 'bursting' from the bottle, which will carry the wording 'with real fruit juice'.
The drink, a combination of fruit juice and dairy ingredients, comes in two flavours: Outrageous Orange & Pineapple and Sensational Strawberry & Raspberry.
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Its introduction is the second expansion of the sweets range this year. In June, Mars launched Starburst Choozers, a liquid-centred chew.
Starburst: drink variant
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