Piczo kicks off freerunner push
Piczo, the social network for teenagers, is launching a national experiential campaign to drive traffic to its website.
The brand is sponsoring a team of parkour freerunners to tour the UK,
distributing branded merchandise encouraging consumers to join the Piczo
online community.
The initiative is intended to drive teenage web users to a dedicated
ADVERTISEMENT
learn some of their skills.
The Parkour campaign forms part of a wider promotional strategy aimed at
boosting Piczo's 12.5m monthly user base.
The social network recently tied with Penguin to encourage teenagers to
design book covers. It also launched a competition with teen-girl
magazine Bliss giving users the chance to win a day with a celebrity
photographer.
Piczo is stepping up its commercial strategy, with the creation of a
research group comprising its most active members for brands to use in
gauging consumer opinions.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments