WWF creates virtual island in Second Life
by Hayley Pinkerfield Revolution UK 03-Sep-07
WWF is venturing into the virtual world with a branded interactive island in Second Life. The wildlife conservation charity is working with Enable Interactive to reach new and existing audiences.
WWF is initially using Conservation Island to promote awareness of three key campaigns: climate change, intensive fishing and deforestation. Messaging has been designed to be immersive and engaging, to build...
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