Vizeum wins Time Out media work

by Media Week, Media Week 04-Sep-07

Vizeum has scooped the £600,000 media planning and buying account for Time Out, the London listings magazine.

The Aegis-owned agency picked up the business after a competitive pitch
against Target Media, The Media Shop, BJK&E and incumbent Total Media,
which has handled the account for more than 20 years.

Time Out launched a review of its media business in July, ahead of a new

brand campaign launch this autumn, aimed at encouraging consumer
interaction with the brand as a whole.

This marks a shift away from promoting specific magazine content on a
weekly basis, said Time Out's head of magazine marketing Catherine
Demajo. She said the aim of the pitch had been to find "new thinking"
from the successful agency.

In the latest ABCs, Time Out posted a circulation of 87,308.