MDM.TV and MEN Arena join forces

by Media Week, Media Week 04-Sep-07

Match Day Media TV (MDM.TV), the outdoor advertising company that offers television and advertising content in 13 major football stadiums across the UK, has teamed up with the Manchester Evening News Arena to develop a music venue TV network.

Expected to be in place by the New Year, it will target audiences in the
arena's concourse as they purchase food, drink and merchandise.

While its football stadium network shows match statistics and

highlights, the content at the MEN Arena will include celebrity

interviews and music chart information.

The MEN Arena is considered Europe's busiest indoor concert venue and
MDM.TV already holds full digital rights to the arena's advertising. It
currently uses a cube of screens above the crowd to display advertising
messages.

Gerry McKenna, managing director of MDM.TV, said the network would
provide companies with a "unique new channel through which to
communicate with their consumers. Music is a huge point of interest for
many brands' key target audiences".

Last week MDM.TV announced it had added 40 new household name brands to
its stadium TV offering.