The World: Mumbai - Haymarket gears up for Campaign India debut
Haymarket Media Group is launching Campaign India next week.
The fortnightly title will have a controlled circulation of 17,000.
Annual subscriptions will cost 2,500 rupees (approximately £30).
Campaign India will be staffed locally, and it will be edited by Anant
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Rangaswami, a former vice-president of TBWA\India.
The launch comes at a time when the Indian advertising market is growing
by 20 per cent a year.
Haymarket is planning three additional magazine launches in the country
in the coming year. It already publishes four titles in India, including
What Car? and Autocar, through a local joint venture.
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