MDAS strikes Kia online deal
LONDON - Korean car brand Kia has linked with Microsoft for an online campaign leveraging the brand’s online sponsorship of the 2007 Frankfurt Motor Show.
Kia, which will launch its Pro-dee’d three door hatch at the show, will run the campaign from mid-September across the UK, France, Germany, Italy and Spain.
The campaign will focus on MSN’s Car Channel, which will expose the brand to more than 3.5 million unique users.
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Creative executions will include a series of 728x90 and 300x250 ads, with an integrated sponsorship logo and video and photo ads over the platform.
Tags
- Automotive |
- Europe |
- Digital |
- Consumer Goods |
- Other Asia-Pacific |
- Korea |
- Global |
- Asia Pacific
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