Future Plus creates Sony PS3 brochure
Future Plus has won a brief from Sony Computer Entertainment to produce a high-end brochure promoting the PlayStation 3 games console.
It has produced a 60-page, perfect bound, matt laminate booklet that
resembles a luxury car brochure.
More than 250,000 copies will be distributed by Sony at specially
created PlayStation 3 displays and events across the UK in the build-up
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to Christmas.
The brochure is part of a broader promotional campaign highlighting what
makes the PS3 more than just a games console. It also plays Blu-Ray
movies, gives users internet connectivity and will be able to be used as
a PVR from early next year.
Future Plus is a division of Future Publishing.
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