New Campaign: ITV - Secret Diaries of a Call Girl
ITV is launching a giant poster campaign to promote the launch of Secret Diaries of a Call Girl on ITV2.
The risque drama series, which stars former pop star Billie Piper, will
be promoted using Blow Up Media's giant posters. The campaign will
include a wrap of the derelict Alfa Laval building on the M4. Other
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sites at which the posters will appear include London's Great Eastern
Street, Oxford Street and Vauxhall Cross. The high-profile sites are the
latest stage of a campaign backing the show. Other activity has included
the creation of a 'Belle de Jour' Facebook site.
Creative agency: Mother
Media agency: MindShare, Blow Up Media.
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